MUMBAI, (GNI): All roads led to Shoppers Stop at Inorbit Mall, Malad for the much awaited launch of Rheson by Rhea and Sonam Kapoor. Apart from the long queues that had gathered since morning, there were 100 girls who had camped in the atrium of the mall since last evening for a one of a kind “camp-in” night. The girls surely had a blast for 24 hours from Thursday 5 pm to Friday 5 pm with various activities curated specially for them! However, the highlight of their camp-in fun was surely when Sonam and Rhea arrived and took selfies with each one of them and even dished out styling tips.
Sonam Kapoor is unquestionably India’s quintessential style icon. However, her uber chic appearances have been orchestrated and curated by a dedicated team of experts helmed by sister Rhea Kapoor. The fashion journey of the Kapoor sisters is globally discussed, locally inspired and homegrown in the truest sense. Therefore, it comes as no surprise that the sisters have decided to build a homegrown high street fashion brand that embodies their style sensibilities. Aptly named after the stylish duo, ‘Rheson’ was launched on May 12th and is exclusively available at India’s leading fashion retailer Shoppers Stop.
Speaking on the launch of Rheson, the ‘Rhe’ part of the brand, Rhea Kapoor states that, “Sonam and I wanted to create a brand keeping the Indian girl and her sensibilities in mind. It was also essential for us to have control over the quality, pricing and styles and provide attention to detail, which we have done. Since we are the customer, it was easy to cater to the customer. We have a strong understanding of what girls want. According to me, glamor should be accessible to you, no matter who you are. People want to wear clothes that are comfortable and stylish in nature, a combination that is hard to find. Rheson has been created keeping the Indian customer in mind, her body type as well as what she likes to wear to office, with her friends, for festive occasions, for glam night outs, there is something for every girl. Furthermore, our brand is priced in an extremely competitive fashion so that no girl has to think twice before embracing her stylish side”
The ‘Son’ part of Rheson, Sonam Kapoor states that, “We wanted to work on something that is owned by us and had our personal touch on every level. So finally, we got a true partner in Shoppers Stop, as they saw the potential in this and finally we are here. The key to the birth of Rheson was to give girls a platform wherein they do not have to spend money to look stylish. It’s like accessible, affordable glamour. While everyone loves high fashion, its high street that everyone wears. We did not wish to create a couture brand. Our forte lies in the fact that our clothes should become your best friends. They are the ones you reach out to again and again, irrespective of the occasion or the fitness level of your body. Rheson is for the real Indian girl.”
Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd., added, “We are excited to partner with the quintessential fashion icons of Bollywood Sonam & Rhea Kapoor for their much-awaited fashion venture ‘Rheson’. Their signature style has been perfectly encompassed across the entire range. Rheson hits the right spot of affordable glamour and we are certain that it will be a grand success. We are glad to announce that Shoppers Stop customers will have exclusive access to ‘Rheson’ across all our stores.”ends