MUMBAI, (GNI): Oban Fashions Private Limited, a wholly- owned subsidiary of Rupa & Co. Ltd., has entered into a License Agreement with Fruit of the Loom, INC., a New York Corporation, awholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company),whereby Rupa & Company’s subsidiary has acquired the exclusive license from Fruit of the Loom, INC., to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls and toddler in India, under their brand names and marks.
Speaking to the media persons, Siddhant Agarwal, Vice President – Project and Acquisition, Rupa & Company Ltd., said, “At Rupa group, we are gearing up for rapid expansion and Brand licensing is a huge opportunity for us.We would like to leverage this infrastructure and bring several new brands to India. It is a matter of great pride and prestige that we are associating with an iconic global brand like Fruit of the Loom – a leading global company specializing in the design, manufacture, and marketing of products that bring comfort, performance, and fun to everyday moments. Like Rupa Group, Fruit of the loom has been delivering authentic quality, value and style while enriching customers’ lives through comfort, performance and fun. We are confident of a strong compounded annual growth rate for the brand”.
Fruit of the Loom will be supported with a 360-degree campaign including digital and activation that will roll out parallel to distribution and retailing. Fruit of the Loom is all set to be the most-talked about brand amongst fashion-conscious Indians and will occupy center stage in premium innerwear segment in the coming year. Rupa’s strategy is to make every aspect of the brand exciting – be it design, packaging, visual merchandising or day-to-day interface on social media.
Fruit of the Loom is the second international brand, which will be produced and marketed in India by the Rupa Group after FCUK, which is doing well. On 7th April 2016, Rupa & Co., Ltd., had informed the Stock Exchanges that Oban Fashions Pvt. Ltd., a wholy-owned subsidiary of Rupa & Co. Ltd., had entered into a definitive License Agreement with French Connection Ltd., whereby the said subsidiary has acquired the exclusive license from French Connection Ltd. to develop, manufacture, marketing and sale of the innerwear and related products with the Brand name ‘FCUK’ in India. FCUK is positioned in the super premium category. ends