MUMBAI, (GNI): Yesterday’s sunset in Mumbai marked an exciting beginning for all Hindi music fans! The launch of MTV Beats in the city took place with the BAAP of all parties in presence of the biggest names from Bollywood Music fraternity! While attendees shook a leg to the LIVE performance of dynamic duo Vishal and Shekhar, they were seen swooning over the beautiful voices of Jasleen Royal, Papon and Divya Kumar. Amongst the crowd, renowned personalities such as Hard Kaur, Varun from Splitsvilla, Devraj Sanyal, and many more were seen cheering on and having a blast! Music fans were truly mesmerized as each performance struck a chord as they celebrated the birth of the newest Bollywood Music Channel.
Viacom18 has strengthened its youth and music portfolio with the launch of a 24×7 Hindi music channel with a focus on Bollywood – MTV Beats. With MTV Beats going on air, Viacom18 now be offers its audience a one-stop destination for all their music needs.ends