5 Emerging Designers create award-winning sustainable fashion exhibition ‘the Indian Pastoralists’ in association with 6Degree and supported by Etihad Airways and British Council
MUMBAI, (GNI): The British Council, British Fashion Council (BFC) and Mercedes-Benz announced India as the winner of “International Fashion Showcase Country Award” at a prize-giving ceremony at Somerset House, London beating 25 other nations judged by a panel of industry experts. The top award was presented by Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chief Critic Vogue Runway to the IMG Reliance Fashion team – Jaspreet Chandok, Gautam Vazirani, Nikhita Punja and Shruti Singh; the Designers – Alan Alexander Kaleekal, Karishma Shahani Khan, Priyanka Ella Lorena Lama, Ragini Ahuja, Ujjawal Dubey and exhibition designer Wasim Khan.
To celebrate India-UK Year of Culture 2017, IMG Reliance in partnership with 6Degree and supported by Etihad Airways and British Council presented ‘The Indian Pastoralists’ – a special sustainable fashion exhibition at the International Fashion Showcase(IFS) held during the London Fashion Week at Somerset House in London.
The 5 designers were selected based on their contemporary Indian aesthetic that offers a global appeal. Each of the 5 designers created special looks that represent ‘The Indian Pastoralists’ theme conceived by IMG Reliance and aligned to the global theme of IFS this year, Local/Global. The five Indian designer’s creations drew inspiration from the multi-faceted ethnic lifestyles of India’s nomadic pastoral communities. Their collections interpret the deep heritage of Indian textiles and handlooms for a global audience.
For designer [KA] [SHA] by Karishma Shahani Khan (Womenswear), the inspiration for the exhibit stands as an ode to one of India’s most iconic pastoral nomads, Rabaris who are pre-dominantly based in Kutch as for Kaleekal by Alan Alexander Kaleekal (Menswear), the Pastoral Community Inspiration is from Toda, Nilgiri hills, South India. Ikai by Ragini Ahuja (Womenswear), has drawn inspiration from the Pastoral Community in Drokpa, Ladakh, Northern India whereas PELLA by Priyanka Ella Lorena Lama (Womenswear) has from Lachen & Lachung tribes, Sikkim, North-east India. And last but not the least, Antar-Agni by Ujjawal Dubey (Menswear) has taken inspiration from the Van Gujjars, Himalayas, Northern India.
The exhibition featured conceptual installation elements designed in collaboration with spatial design expert Wasim Khan and sustainable furniture designer Sandeep Sangaru.
Jaspreet Chandok, Head of Fashion, IMG Reliance said, “Through initiatives such as the International Fashion Showcase 2017 we will present India’s emerging talent on prestigious international platforms for global exposure. IMG Reliance through its lead platform Lakmé Fashion Week has always delivered compelling stories around sustainable fashion and focused on supporting young and emerging designers and this is an extension of the same. This victory showcases the true power of the young Indian designer mind that is breaking pre-conceived notions on Indian Fashion in the world. This puts Indian Fashion on the map like never before – I’ve been told that the entire London Fashion Week is buzzing about our installation and design talent.”
He added, “We’d like to thank 6Degree and Etihad Airways for their support in taking the lead to promote young Indian design talent across the world.”
The judging panel was chaired by Sarah Mower MBE, BFC (British Fashion Council) Ambassador for Emerging Talent, who said “It is impossible not to walk away from this exhibition without feeling that the hope, resourcefulness and intelligence of the world’s young people is capable of pulling the world through the dark and divisive times which face us now.”
The delegation travelled to London with the award-winning Etihad Airways. This partnership exemplifies the airline’s commitment to the Indian design industry. The IFS are an ideal platform, providing young designers with the opportunity to showcase their work on the global stage.
The showcase was also made possible by the partnership with 6Degree, an organization that is fast establishing itself as the go-to destination for young designers to build their businesses.Nikhil Hegde, CEO of 6Degree said, “We are extremely proud of our five fabulous designers. This recognition is surely deserved and will give us an opportunity to make our mark at the international fashion stage. The dedication, talent and enthusiasm of these designers is really inspiring. We have always worked with emerging fashion talent and helped them take their brand to the next level. This association with IMG Reliance is another example of our success story. Once again we congratulate our young designers and wish them even larger success in the times to come.”
Alan Gemmell OBE Director British Council India said, “With IMG Reliance we are supporting the next generation of Indian fashion designers to connect with the world’s fashion show – London Fashion Week. Our collaboration is one of the central projects in the UK/India 2017 – a year-long programme to celebrate the UK relationship with India, connect young people in both countries and inspire them to build a relationship for the next 70 years.”
The IFS are a series of specially-commissioned and curated fashion installations featuring work by emerging designers from all over the world. The 26 countries participating in the International Fashion Showcase are: Austria, Canada, Chile, China, Czech Republic, Egypt, Germany, Guatemala, India, Indonesia, Kazakhstan, Korea, Netherlands, Panama, Poland, Portugal, Peru, Romania, Russia, Slovakia, South Africa, Switzerland, Taiwan, Ukraine, Uruguay, and Zimbabwe. The free, public exhibition continues until 21 February
Karishma Shahani Khan – [KA] [SHA] said, “Being able to showcase our work at a platform like IFS as a representation of India’s offerings is an honour. It gives us a perfect opportunity to showcase our skill and story on a global platform. We are really excited to be associated with IMG Reliance and to be in such good company. Specifically having the showcase in London is also emotional because I studied the craft of Fashion there”.
Alan Alexander Kaleekal – Kaleekal, said, “It is an honour to be representing contemporary Indian design at IFS 2017, a brilliant initiative by the British Council supporting young designers. IMG Reliance continues to champion young talent while ensuring the nurturing of Indian crafts at the grass root level.”
Ujjawal Dubey – Antar-Agni said, “More than our collection what excited us is that we are representing the country for such a prestigious event”
Ragini Ahuja – IKAI said, “Tradition meets Modernity – it is an enormously humbling experience to take the DROKPA tribe from Ladakh to London with a prestigious platform like IFS. It is also a big responsibility to do justice to the living tribe which has survived hundreds of years with its ethical and organic practices”.
Priyanka Ella Lorena Lama – P.E.L.L.A said, “I am humbled and honoured to represent the Lachenpas and Lachungpas, one of India’s diverse pastoral communities at this international forum. I feel we are given a pause in our fast-paced lives where we can breathe in and take a look to where we have come from. We have so much to learn from these small communities living in harmony with nature it is a great opportunity to share this with the world”.ends