MUMBAI, (GNI): Argan Oil, or ‘liquid gold’ as it is referred to in the beauty world, was the inspiration for Anita Dongre’s Grand Finale for Lakmé Fashion Week’s Summer/Resort 2017 edition. Set against the rustic backdrop of the Bandra Fort, it was a beautiful night under the stars, and a gorgeous setting for the finale.
Anita Dongre’s nature inspired collection, called ‘Alchemy’ featured beautiful combinations of whites and golds. Looking every bit a stunner, new mom Kareena Kapoor Khan, the face of Lakmé Absolute, walked the ramp in a garment that embodied Liquid Gold in its fluid form.
Anita’s designs were a perfect blend of Indian aesthetics and modern artwork. Drawing inspiration from Argan Oil, the Liquid Gold of the beauty industry, Anita’s fashion statement represented raw organic richness and exemplified sustainability. The collection was a reflection of soft silhouettes, contemporary gold threadwork and ‘unbleached and undyed’ woven cotton silk. It focusses on being timeless while personifying ‘simplicity and wearability’.
“While it’s always great to be back at Lakmé Fashion Week, this season was extra special for me since it was my first finale. Lakmé’s beauty statement ‘Liquid Gold’ and focus on Argan Oil, complements my ideology of organic sustainability perfectly. This collection represents who I am as a designer, and it was a huge pleasure and honor working with Lakmé to put it together” says Anita Dongre, Grand Finale Designer, Lakmé Fashion Week Summer/Resort 2017.
Commenting on the exceptional finale show, Purnima Lamba, Head of Innovations, Lakmé, said, “Anita’s organic approach to the liquid gold theme was earthy and natural and it complemented the new Argan Oil Lipsticks beautifully.”
Kareena Kapoor Khan, Lakmé Brand Ambassador, who left everyone spellbound as she walked down the ramp said, “Walking for Lakmé at the Grand Finale this season was extra special as it was my first runway appearance as a new mother. I loved the way Anita captured the theme of Liquid Gold to represent Argan Oil. In this new phase of my life I’m inherently inclined to products that offer care along with colour and that’s why I’m so excited about the launch of the new Argan Oil Lip Colours by Lakmé. They’re all about rich colour and nourishment.”
The man who recreated another beautiful version of Liquid Gold, Donald Simrock, the Official Make-up Expert said,” I am always excited and happy to be a part of Lakmé Fashion Week and this year’s beauty trend of Liquid Gold is all set to create a buzz in the beauty and fashion industry. For the show, we used gold on the eyes and created a beautiful bee-stung lip by dabbing on the new Lakmé Absolute Argan Oil Lip Colour.”ends