~Four rockstars – Shalmali Kholgade, Jasmine Sandlas, Akasa Singh and Anusha Mani will set out on a journey across India to inspire and get inspired~
MUMBAI, (GNI): MTV, the universe of the young, is all set to score another big win for woman power with the youth brand launching its brand new show, Sunsilk & MTV present Angels of Rock. MTV is all set to give viewers some major woman – power punch as four Angels of Rock, Shalmali Kholgade, Jasmine Sandlas, Akasa Singh and Anusha Mani ride across the country to draw inspiration from extraordinary women across cities, towns and villages of incredible India. Be privy to a musical road trip of a lifetime, as these women on a mission, take over your television screens on 31st July at 8 PM only on MTV.
Sunsilk and MTV present Angels of Rock will see four rockstars journeying across the country with an aim to bring women power to the fore. The angels, who have each picked their own stories which have inspired them, will kick- start the action- packed journey from Mumbai, pit stopping at various destinations meeting ordinary women who have made extraordinary contributions to the society through their work with the journey culminating at the Wagah Border. The angels will meet inspiring women such as the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch, and many more incredible women with extraordinary stories and present to us original songs in each episode which capture the spirit of these stories. Sunsilk & MTV present Angels of Rock is unique in more ways than one, as it’s a one-of-a-kind-show made of an entirely female led cast and crew filming it. A show made by women with love for everyone.
Turning the spotlight on woman power, Ferzad Palia EVP Viacom18 and Business Head, English and Youth cluster said, “MTV is known for creating content that depicts women in strong roles through shows such as MTV Girls on Top, MTV Splitsvilla 9 and India’s Next Top Model. With Sunsilk & MTV present Angels of Rock, our aim is to up the ante by showcasing inspiring stories of real women across the country through a unique musical road trip. The show’s key focus is on celebrating the spirit of womanhood by blending the musical expressions of the four fantastic female singers as they set out on a journey of a lifetime – to inspire and to be inspired.”
Talking about this partnership between Sunsilk and MTV, Senior Global Brand Manager, Sunsilk, Priyanka Singh said, “For Sunsilk, MTV is a perfect fit to be associated with. MTV is the no.1 youth brand and Sunsilk has been the chosen brand for the young spirited woman of this country for over 75 years! It’s been a trend setter brand that has broken stereo types. Unilever’s biggest Global hair care brand, Sunsilk understand the young Indian girl, her trials and her victories. Sunsilk believes in empowering her to be ‘ready for life’ and not just her hair! By fuelling conversation that is important to her and giving her access to an ecosystem where she can share and bond. A Sunsilk girl embodies confidence, positivity, drive to follow her ‘spark’ and most importantly, spirit of ‘sisterhood; the girl gang. The very qualities that our Angels; Shalmali, Anusha, Akasa and Jasmine represents. We are proud of this association which will spark of conversations between young Indian women of stories self-belief and via this show we will celebrate them, while doing this all along in the Sunsilk way that is full of joy, colour & music.”
Talking about being a part of Sunsilk Angels of Rock, Shalmali Kholgade said, “The concept of the show really intrigued me and without giving it a second thought I took up the opportunity of being a part of it. Sunsilk & MTV present Angels of Rock is a wonderful initiative to celebrate women in all their glory and I am very excited to have been a part of this fun- filled journey along with the others.”
Speaking about setting out on the journey with Sunsilk Angels of Rock, Anusha Manisaid, “The very thought of being associated with a show that acknowledges women and brings out the best in them is extremely appealing to me. The journey was extremely fulfilling as we got to interact with women who have brought about a wave of change in our country through their endeavors. Sunsilk & MTV present Angels of Rock is going to make you fall in love with all the amazing women we met on this magical journey!”
On being a part of Sunsilk Angels of Rock, Jasmine Sandlas said, “MTV has undertaken a sublime initiative of demonstrating the efforts of real Indian women. The viewers of Sunsilk & MTV present Angels of Rock are in for a lot of fun, music and adventure through the course of this journey. It’s one show you’ll be waiting for all week every week, I can guarantee that!’
Elaborating on the novel concept of the show, Akasa Singh said, “It is extremely satisfying to be a part of a show like Sunsilk & MTV present Angels of Rock which combines travel, music and the power of being a woman so beautifully. What excites me the most is that the show will not only revolve around the four of us making music but it will also portray the impactful stories of the women of our country.”
Promoting female solidarity and honoring fierce women, Sunsilk & MTV present Angels of Rock will bring with it an amazing concoction of music, adventure and women power through an exploratory bike road trip by four rockstars. MTV puts Sunsilk & MTV present Angels Of Rock at the forefront of a new generation of females who know their worth and know who run the world – GIRLS!
Catch Sunsilk & MTV present Angels of Rock as it premiers on 31st July at 8 PM pm only on MTV.ends