Dayana Erappa present to unveil the first
look of the new collection in Monisha Jaising collection
Designer Monisha Jaising With Muse Dayana Erappa At The Curtain Raiser Of
LFW Summer/Resort 2016
In Association With Magnum Icecream
MUMBAI, (GNI); Veteran designer Monisha Jaising with muse Dayana Erappa, were present to unveil the first look of the new collection, at the curtain raiser of Lakme Fashion Week Summer Resort 2016.
Monisha Jaising has collaborated with Magnum Icecream to showcase her new luxe collection this season.
Model Dayana Erappa looked breathtaking in a luxurious Monisha Jaising evening gown which reflects the trademark colours of Magnum – gold and brown, which is derived from the ice cream and its unique packaging.
“The luxe element of the creation is the air-weight liquid lamè fabric, which exudes nothing but pure decadence! A lot of thought process has gone into delicately pleating and draping this fabric. It has the right amount of peek a boo, with strategic placements of flirty cuts. It feels wonderful to associate with Magnum Icecream and the new compendium is a perfect amalgam of fun mixed with fashion” shares Monisha Jaising.
Magnum has tapped several high-end international fashion designers, in the past. Earlier the brand launched its Magnum Gold bar with designer Zac Posen to create a $1.5 million USD 24-carat dress to help promote the new flavor. Other global fashion collaborations by Magnum include Dolce & Gabbana, Karl Lagerfeld and BCBG.
About Monisha Jaising: Monisha Jaising is one of India’s eminent fashion designer and founder of the brand ‘Monisha Jaising’.
She is among the pioneers of the Indian Fashion Industry and has collaborated with all major players that have shaped the Fashion industry. Monisha Jaising started her design career in 1989 after graduating from the American College for Applied Arts and then The Royal College of Arts (London).
Currently her multi-dimensional label comprises of luxury sportswear, resort wear, luxe evening wear, bridal couture and kids wear. Monisha Jaising is extremely passionate about art, music and modern architecture, but “India” has always been her strongest source of inspiration. She follows a color palette meant for the young, ambitious and sexy modern woman. Her command over hues is natural and easy, sophisticated and sensual. She creates collections that are alive, femininely seductive, with an interesting blend of Western and Eastern elements. Monisha has created a rage with her interpretation of the demure desi kurta by teaming it with trousers, shorts and jackets; styling it with a corporate edge or a sporty vibe. The magnetism of her alluring designs brings out the personality of the wearer. Known as the “Princess of Bohemian Luxe” and the “Re-Inventor of the Kurti”, she has completed 25 glorious years in the fashion industry as well as marked her entry into the e-commerce arena. The ethos of the label lies in “Redefining Luxury” for women all over the globe.ends