1: MUMBAI, JAN 14 (GN): Union Minister Nitin Gadkari and Abanti Sankaranarayanan, United Spirits Limited pledge for “Road Safety” in India, in Mumbai
2: MUMBAI, JAN 14 (GNI): Union Minister Nitin Gadkari and Abanti Sankaranarayanan, United Spirits Limited discuss laws, concerns around road accident deaths during a special panel discussion on “Road Safety” in India, in Mumbai
SHRI NITIN GADKARI UNVEILS PHASE II OF UNITED SPIRITS’ ROAD TO SAFETY PROGRAMME
~ An integrated national campaign by USL to make Indian roads safer ~
MUMBAI, (GNI): United Spirits Limited (USL), a Diageo Group Company, yesterday announced the launch of Phase II of its ‘Road to Safety’ programme in the august presence of the Minister for Road Transport, Highways and Shipping, Shri Nitin Gadkari. Phase II of the ‘Road to Safety’ initiative is being launched in partnership with the Ministry of Road Transport and Highways. During the event the chief guests pledged their commitment to the ‘Never Drink and Drive’ cause.
India accounts for more than 12% of the worldwide annual average of 12.4 Million global road fatalities of which drunken driving is one of the leading causes. Appalling statistics say that one serious road accident takes place every minute and 16 people die on Indian roads every hour, making Indian roads one of the most dangerous in the world. As part of USL-Diageo’s Sustainability and Responsibility strategy, the ‘Road to Safety’ initiative endeavours to bring a collective consciousness around responsible drinking, road safety and, encourage citizens to ‘Never Drink and Drive.’
This year the ‘Road to Safety’ programme will cover 22 cities across the 7 statesof India reaching over 8000 traffic police officers and 2500 commercial vehicle drivers. United Spirits along with the Institute of Road Traffic Education (IRTE)will work in tandem with the government, NGOs and educational institutes to create awareness on alcohol misuse and responsible drinking, especially among the youth, thereby creating a paradigm shift in people’s approach to Road Safety in India. This initiative aims to educate and inspire citizens by highlighting critical issues such as lack of safety awareness, public apathy towards accident victims and a widening gap between legislation and enforcement.
Speaking about this landmark initiative, Abanti Sankaranarayanan, Business Head – Luxury Vertical and Corporate Relations, USL, said “The United Spirits-Diageo ‘Road to Safety’ initiative aims to create the necessary impact to address the abysmal state of road safety in our country. In collaboration with local and national partners – the government, civil society, individuals, families, and the industry; we aim to take Phase-II of the programme to greater heights by encouraging more people to drink responsibly and put safety first.”
Nitin Gadkari, Union Minister of Road Transport and Highways of India, said “It is heartening to receive the support of the private sector to address such an important issue impacting the lives of Indians. The Central Government lauds the commitment of USL-Diageo for sensitizing Indians especially the youth towards maintaining road safety in India. As we work towards introducing the Road Safety bill in Parliament, I urge every Indian citizen to abide by traffic rules and to Never Drink and Drive. This will go a long way to help the government reduce road accidents by at least 50 per cent, during this decade.”
Launched in September 2014, the ‘Road to Safety’ programme provided:
- Training to 3500 police officials on traffic regulations, enforcement of drunken driving offences; types and correct usage of breath alcohol analysers
- High quality breath alcohol analysers donated to police departments of several states
- 2500 university students taught about the perils of drunk drinking and underage drinking
- 4500 drivers of commercial vehicles (school buses, auto rickshaws, trucks, and buses) in the organised sector were educated on the dangers of drinking driving
Phase I of this programme received over 3,00,000 pledges from people from all walks of life through the social media and on-ground activations.